In 1981, recent college graduates Holly Hosterman and Paul “Yashi” Lubitz were searching for creative ways to use their degrees. Holly, who majored in studio art with an emphasis in jewelry making, and Paul, who graduated with a double degree in industrial technology and music, knew they wanted to work together. Combining their talents to lay the foundation for what would quickly become a successful jewelry business, they transformed their one-car garage into a design studio and started their lifelong career with Holly Yashi.
Holly’s first designs were hand cut animal earrings made of brass and silver. Within months they had a loyal following, and soon after Holly and Paul discovered the magic within a seemingly dull gray metal called niobium. Through an expedited oxidation process, niobium is dipped into a bath of electrically charged water which turns the metal into hues of rich, permanent color. The beautiful result is a look that has become the signature style of Holly Yashi for the last thirty five years.
Holly and her creative team craft new designs every day and currently maintain a portfolio of over 1,000 styles, all available through the company's retail website, direct mail catalogs, retail stores across the country, and their flagship retail store located in Arcata, California. Holly Yashi has been featured in magazines such as Vogue, Good Housekeeping, and Modern Jeweler, as well as on a number of television series; Holly Yashi has also been worn by many well-known women, as seen on musician Bonnie Raitt and on actress Sandra Oh in the feature film Sideways. Holly has created custom designs for both nonprofit organizations as well as notable fashion retailers like Sundance and Anthropologie.